Autumn Insurance & Benefits
Working with Avalanche Creative, we were tasked with a redesign of their existing website, and bring to it a feeling of friendliness and familiarity. As an insurance broker, they wanted their site to show potential clients that they are not a faceless insurance agency – they give you personalized attention and build relationships with each of their clients.
We incorporated the warm autumn color of their existing site and of their logo into the new design, but kept it fresh by including lots of white space and pairing it with a warm, reliable blue accent color. Each photograph was chosen to reflect the friendly tone, and color balanced to match the aesthetic. Autumn Insurance also worked with an excellent copywriter, and each page’s flow was designed to showcase the engaging service descriptions. On each service page, we included a floating contact box for the agent you would be speaking with personally about that type of insurance.