Travel Agent Training
Developing the Travel Cafe was a multi-year project that went through many phases and expansions, including a rebrand. The Travel Cafe Dashboard is a website where travel agents can go to learn via video lessons, fill out important forms, download marketing assets to share on social media, and so much more.
Agents received a weekly newsletter with new information about the company, travel inspiration, and the upcoming week's live training schedule. The newsletter was designed in Photoshop and brought to life in Mailchimp. Custom graphics were created for the newsletter to keep the branding consistent and familiar.
The agents often had sales and promotions, so new, fun, eye-catching graphics were created on an ongoing basis for social media posts and website updates.
This project also included the development of an extensive video training library, edited in Premiere and Wondershare Filmora. Using a combination of animated graphics and live footage, we cut over 20 training videos. Agents also were able to purchase their own videos personalized with their contact information that they could use to market their business. We created 15 different themed vacation marketing videos for purchase on the site, ranging from Costa Rica to European Vacations. All videos were available on Youtube or in their Travel Cafe Shop.